#388 Lievland Old Vine Chenin Blanc 2024
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Indisputable facts about Wine Medals
1. A “best in class” / Trophy sticker does not imply that this wine is the best wine available.
Many of the most established producers don’t bother entering wine competitions because they feel like the cost of entering the competition would be better spent marketing their wines through more traditional marketing channels (like online advertising or IRL wine tasting shows)
2. A gold medal or a trophy award does NOT mean that all critics agree to the wines quality.
I have been part of judging panels where judges will debate for hours over whether or not a wine is “high quality”. This happens within competitions, but even more so across completely different judging panels. In fact, one meta study from California analysed the results of an entire year’s worth of wine shows from across the American West Coast and the results implied that winning gold medal in one compeition in no ways implies an increased likelihood of winning gold medals in other competitions.
3. While many consumers canNOT tell the difference between gold-medal wines and faulty wines, they ARE more likely to express enjoyment of a wine if the bottle features a wine medal on it.
I have been part of judging panels where judges will debate for hours over whether or not a wine is “high quality”. This happens within competitions, but even more so across completely different judging panels. In fact, one meta study from California analysed the results of an entire year’s worth of wine shows from across the American West Coast and the results implied that winning gold medal in one compeition in no ways implies an increased likelihood of winning gold medals in other competitions.
3. While many consumers canNOT tell the difference between gold-medal wines and faulty wines, they ARE more likely to express enjoyment of a wine if the bottle features a wine medal on it.
An Australian study showed that wine medals triggered more positive responses from casual wine consumers, although this effect showed a decline in more serious wine drinkers. The effect was also more marked in cheaper wines. Nevertheless, medals = a psyhcological shift to wards a favourable report.
If you have yet to sign up for your Monthly HanDrinksSolo Wine Subscription then you’ll have to hunt this wine down in your own time. But until then, here are my tasting notes and some technical specs:
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TASTING NOTES
👃🏼 The nose carries notes of apricots, oranges, peaches and salted bread dough.
👄 The palate reveals a highly concentrated mix of vivid, tart apricot, oranges, hints of sweeter peach, and a lovely whip of bitter white grapefruit on the tail. CLASSIC South African Chenin Blanc.
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TECHNICAL SPECS
🔬 Wine of Origin Paarl. 100% Chenin Blanc. Fruit is hand-picked from dry-land farmed south-facing vineyard in the Agter-Paarl region. All grapes were crushed and de-stemmed before being settled overnight. Wine was racked off its gross lees, BUT a small amount of those lees were added back into the fermentation to increase texture. The juice was matured in a combination of old oak and steel-tanks. Wine was left on its lees for 11 months.
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